Some people are better than others (From Seth Godin)
Every industry has people who are worth more, buzz more, care more and buy more than other people. Don't treat people the same, find the ones that matter more to you, and hug them.
This is why influencer programs exist and prosper. There are certain users who will generally benefit a community more, either through enrichment within your community or outreach and viral marketing for you. Some are a combination of both, and those are early adopting thought-leaders. They are greater than the sum or their parts, many times over.
